The White House is collaborating with companies such as Amazon, Google, and Best Buy to introduce a certification and labeling programme aimed at enhancing cyber security standards for smart devices. This initiative seeks to enable Americans to identify devices with lower vulnerability to cyber attacks.
Numerous smart appliances, including as refrigerators, microwaves, televisions, temperature control systems, and fitness trackers, will be covered by the new certification and labeling programme. The “U.S. Cyber Trust Mark” emblem, which manufacturers and retailers will apply to their products as proof of compliance with the stricter cyber security requirements. By 2024, the programme is anticipated to be completely operational.
The project intends to improve network security, which is important for both economic and national security. Prior to launching the labeling scheme, the Federal Communications Commission will solicit public feedback, after which it will file for national trademark registration with the U.S. Patent and Trademark Office.
Other participants in the program include LG Electronics U.S.A., Logitech, Cisco Systems, and Samsung. The move comes as part of the White House’s broader national cyber strategy, emphasising the importance of software developers and companies taking greater responsibility in safeguarding their systems against hacking.
Additionally, agencies like the Federal Bureau of Investigation and the Department of Defense are intensifying efforts to combat cyber threats from hackers and ransomware groups worldwide.