Air India unveiled its new logo on August 10, 2023, as part of its rebranding exercise after being acquired by Tata Group in January 2022. The new logo is called “The Vista” and is inspired by the peak of the golden window frame, which is a historical symbol of India. The logo features a gold circle with a stylised peacock feather in the centre, surrounded by red and purple colours. The peacock feather represents the national bird of India, and the colzors red, gold, and purple represent the country’s rich culture and heritage.
The new logo is a departure from Air India’s previous logo, which featured a red swan with orange spokes. The swan was a symbol of peace and tranquility, but it was also seen as outdated and not reflective of the airline’s new ambitions. The new logo is more modern and dynamic, and it is hoped that it will help to position Air India as a leading global airline.
The new logo is also accompanied by a new livery for Air India’s aircraft. The livery features the new logo on the tail of the aircraft, as well as the colors red, gold, and purple on the fuselage. The new livery is expected to be rolled out to all of Air India’s aircraft in the coming months.
The rebranding of Air India is a major undertaking, but it is seen as essential for the airline’s future success. The new logo and livery are just one part of the rebranding exercise, which also includes a new customer service strategy and a commitment to investment in new aircraft and technology. Air India is hoping that the rebranding will help it to compete with other major global airlines and regain its position as one of the leading airlines in the world.