In the ever-evolving landscape of two-wheelers, the powerhouse alliance between TVS Motor Company and BMW Motorrad, which ignited in 2013, has notched an illustrious ten years. A remarkable journey that has seamlessly woven together product innovation, design brilliance, technological prowess, and the art of knowledge-sharing, this strategic partnership has unfurled a trail of remarkable milestones on the global stage.
From the onset in April 2013, the alliance was orchestrated with a clear vision, that is to forge a path for the creation of sub-500cc motorcycles that would set new benchmarks on the international platform.
This visionary union has given birth to a quartet of iconic machines under the 310cc umbrella: the awe-inspiring BMW G 310 R, the adventure-driven BMW 310 GS, the track-hungry BMW G310 RR, and TVS Motor Company’s pride and joy, the TVS Apache RR 310.
Surpassing all expectations, the motorcycles born from this synergy have been warmly embraced by an ardent community of more than 140,000 aficionados across the globe. From the European Union and the United States to the exotic realms of Latin America, Japan, China, and the heart of India, these machines have left an indelible mark.
At the heart of this partnership lies TVS Motor’s state-of-the-art manufacturing hub in Hosur, a facility that not only churns out exceptional two-wheelers but also plays a pivotal role in the grand tapestry of BMW Motorrad’s global production volume.
Today, the stunning BMW G 310 R, the adventurous BMW 310 GS, and the adrenaline-inducing BMW G310 RR have ventured into the far reaches of over 100 countries, showcasing their prowess to diverse terrains and cultures.
Emblematic of this enduring collaboration, TVS Motor Company’s role goes beyond the assembly line. It encompasses the fine art of envisioning and crafting forthcoming BMW Motorrad marvels, a testament to their commitment to unyielding quality standards, strategic supply chain management, and impeccable industrialisation practices.
Peering into the future, the partnership gears up for a promising evolution. The visionary pact extends to the realm of future technologies and sustainable mobility solutions, including the remarkable and fully electric masterpiece, the BMW CE 02.
This aligns with the pursuit of shaping a progressive, transformative, and environmentally-conscious automotive landscape, tailored for the discerning urban consumer of tomorrow.