Bengaluru: L’amant Café, Vietnam’s premier organic coffee brand, is all set to make a entry into the Indian market. This follows the signing of a Memorandum of Understanding (MoU) with Rayanssh Impex, the Indian partner, reinforcing the café’s mission to introduce Vietnamese organic coffee to the world.
L’amant Café is also expected to launch its own Cafés and stores in India by end 2025.Through this partnership, L’amant Café embarks on a new journey, tapping into the world’s largest consumer market, thereby accentuating its vision of global outreach. With a rich history in promoting organic and high-quality coffee resources, the brand is known world over for its authentic Vietnamese coffee culture.
L’amant Café is the first brand in Vietnam to have a coffee farm that meets USDA organic standards from the US Department of Agriculture. L’amant Café uses raw materials that meet international standards such as 4C, UTZ, BRC, Japan Organic and EU Organic.
“The Indian market holds immense potential, and we believe our unique blend of organic coffee will resonate with the discerning Indian consumer,” said Mr. Thai Nhu Hiep, the Founder and Chairman of L’amant Café.
Nestled in Ham Rong – Gia Lai, the L’amant Café farm is the epitome of pristine coffee cultivation.
With an altitude conducive to producing the finest Robusta coffee beans, the brand has always championed organic cultivation methods, despite the higher costs, ensuring that consumers receive 100% clean and pure coffee products.
Apart from organic, high-quality coffee in both bean and powder form, the brand also offers a unique blend of instant coffee combined with exotic tropical fruits from Vietnam such as coconut and durian.
Ms. Thai Minh Han, International Marketing of L’amant Cafe shared, “Our focus initially will be to introduce our organic coffee to the Indian consumers through our Indian partner. We will also be exploring online channels including Amazon and E-bay for distribution of our products. By end of 2025, we plan to open our own branded café’s and stores.”