Myntra, a leading online shopping platform in India has introduced a groundbreaking feature called “My Stylist.” This innovative addition, powered by artificial intelligence (AI), serves as an automated personal style guide, providing customers with tailored outfit recommendations and complete looks.
The company aims to revolutionise the fashion and lifestyle shopping experience by offering personalised style assistance and redefining the way users shop. ‘My Stylist’ addresses the challenge of curating the perfect outfit by leveraging AI technology, machine learning (ML) models, and computer vision algorithms.
The functionality draws on four different sources to offer detailed and shoppable outfit recommendations: uploaded photos from users’ offline wardrobes, app purchases, app browsing histories, and the newest fashion trends. These components let “My Stylist” give users instant access to a wide range of styling options, improving their purchasing experience.
To manage a high volume of queries, the AI system used by “My Stylist” makes considerable use of catalogue data and deep convolutional neural networks. A Bi-LTSM model is used to train the algorithm, expanding the dataset acquired from Myntra’s catalogue. While the feature focuses on fashion and lifestyle divisions, it has ambitions to introduce more categories like beauty and a larger range of styles, ensuring constant expansion and variation.
Within the Indian e-commerce fashion ecosystem, “My Stylist” is a unique offering that is only accessible on the Myntra platform. In the fashion and lifestyle categories, it offers suggestions from a vast collection of 4.5 lakh styles, including topwear, bottom wear, footwear, and accessories. ‘My Stylist’ distinguishes itself as a special and individualised fashion advising tool by giving users access to such a wide variety of possibilities.
In the following phases, Myntra intends to provide other services like “Your Digital Wardrobe” and “Save the Look.” With the help of these capabilities, customers will have more customisation options that take into account things like body shape, personal style, age, gender, and trends. ‘My Stylist’ seeks to deliver an improved and all-encompassing styling experience by consistently developing and enhancing its capabilities.
‘My Stylist,’ is set to revolutionise the fashion and lifestyle shopping experience in India by leveraging AI technology, machine learning models, and computer vision algorithms. With its extensive range of styling options and continuous evolution through future enhancements, ‘My Stylist’ aims to provide users with a seamless and personalised fashion journey, transforming the way they shop for their preferred styles.