Food and grocery delivery platform Zomato has joined the growing trend of companies incorporating generative artificial intelligence (AI) into their products, according to sources familiar with the matter. The Gurgaon-based company, which also owns Blinkit, a quick commerce platform, is reportedly experimenting with AI and plans to hire engineers specialized in machine learning, data science, and natural language processing to develop AI-based products.
To lead these efforts, Zomato has engaged a head of AI product development. The team will concentrate on incorporating AI into client-facing functions such as search and notifications, as well as backend tools such as product photography and customer care. Both the Zomato and Blinkit platforms will use these AI-powered features.
While many client interactions within the Zomato app are already automated, the addition of generative AI is intended to manage expanding volumes more efficiently and effectively. Zomato’s spokeswoman affirmed the company’s interest in generative AI, citing examples such as Blinkit’s app, which provides endless recipe and ingredient suggestions.
AI tools are rapidly being used by businesses around the world to improve their offerings. MakeMyTrip, an online travel operator, is likewise investigating the use of generative AI to develop key skills and cooperate with industry leaders. Zomato purportedly collaborates with well-known companies such as Google, Adobe, OpenAI, and Microsoft on AI-driven product development.
In recent years, Zomato and Blinkit have been actively seeking engineers with machine-learning skills. The spokesman stated that the organisation is always looking for exceptional people who can help build new models that improve customer happiness and expedite corporate procedures.
Blinkit’s CEO, Albinder Dhindsa, mentioned in a recent blog post that a small team at Blinkit created ‘Recipe Rover,’ an engine powered by ChatGPT and Midjourney, AI engines developed by OpenAI and Midjourney Inc., respectively. These generative AI models, such as ChatGPT and Google’s BARD, have attracted attention for their capacity to answer complicated queries, write code, and generate content for human-like responses utilising massive language models.