Earlier, we used to know very little about South Korean culture, literature, visual arts, television shows, and music. Indians were more familiar with soap operas and the films released nationwide. However, as people now have access to information about global cultures, films, the arts, and other things, things have changed. K-dramas have gained popularity among youth not just in India but around the world.
The popularity of K-dramas has skyrocketed over the past few years. The impact of Korean pop culture on Indian audiences, particularly young people, has grown dramatically. Their entertainment consumption now includes everything, from K-pop to K-Drama.
Binge-watching K-dramas over weekends has become a very popular form of leisure. It can be said that this Korean wave began in India after the film Parasite won the Oscars in 2020.
What is the reason behind this craze?
The storylines make everything appear perfect. The plot is always interesting and filled with twists that enthrall the viewers. Who doesn’t love a story with twists? For instance, a goblin who is over 900 years old, attractive, and endowed with extraordinary abilities is looking for a “goblin’s bride” to break his eternal life. In K-Dramas, there are also predictable plotlines and sequences that, for some reason, still appeal to viewers. An example of this could be a poor woman that a rich man falls in love with but who is disliked by the man’s family.
Not all K-dramas are of the romance genre. You have a wide range of varieties, from pure melodrama to thrillers to fusions of mythology with sci-fi.
Another reason people love K-drama is because of the cast. The K-drama actors or actresses are known for their beauty, and many viewers even idolise them. It’s more delightful to see when two attractive actors share the same screen space and act. Typically, this aspect is what initially piques viewers’ interest in a K-Drama and ultimately one of the things that keeps them tuning in for more.
Every character in a K-drama has a distinct sense of style, which serves as a key source of fashion inspiration for the majority of people.
Without a doubt, they have good fashion sense! They establish trends. Both men and women look great in their attire.
As Korean pop culture becomes increasingly popular, there is a growing interest in learning Korean in India. People have also developed a love for the language.
K-dramas typically have 16 to 20 episodes per season and last for 30 minutes. What is best is that most K-dramas only have one season where the story ends. Once a season is done, viewers who have not watched it can binge-watch all at once.
K-drama directors undoubtedly have a talent for entertaining viewers. K-dramas give viewers an incredible visual experience. It also offers viewers from around the world a glimpse of Korean culture. In every drama they will shoot at nice places, such as beaches, mountains, or even big cities.
K-drama is not just entertainment for many. The adaptation of the culture can even be traced among youth in India, be it in fashion or food. This is one of the influences of the K-dramas. When watching a Korean drama, viewers sometimes find themselves wishing they could partake in the food and beverages that the characters are enjoying. The soundtrack also keeps you hooked on the story.
The Korean wave may have just struck one of the biggest possible market in the history as Korean music and dramas find their way into hundreds of thousands of homes throughout India.